Justin Bieber tanks on CSI

When the brains behind CSI: Crime Scene Investigation announced Justin Bieber would guest-star, they promised it'd be "true event television". Except it wasn't.
E! Online reports that 14.6 million Americans tuned in to the 11th season premiere of CSI, which featured the Beeb playing a troubled teen with links to a terrorist group. Sure, 14.6 million is a lot — but it's a big drop on the 15.7 million who watched the Bieber-less season premiere the year before.
In addition, most of those 14.6 million viewers were old (well, old-er) people who probably had no idea who this doe-eyed, perfectly coiffed young woman on their screen was meant to be anyway.