Justin Bieber Scores Biggest Celebrity Fragrance Launch With Someday - Daily Glow

<div id="mainContainer" readability="67.5536117381"> <div class="twocolumn"> <div class="container" readability="5.44680851064"> <section class="maincontent"><section class="middlecol"><section class="articleContainer"><header> <p class="by">By Rachel Watkins</p> </header>', showCounts: 'top', shortURLs: 'never', operationMode:'multiSelect', userAction: act } </section></section></section></div> </div> <p>Justin Bieber may be a multi-platinum artist with hit songs, a blockbuster <em>Never Say Never</em> movie, and scads of screaming Beliebers to his name, but he also has the female beauty biz cornered. Perhaps he's inspired by his adorable girlfriend, Selena Gomez!</p><p>Although the results of Bieber's nail polish collaboration with Nicole by OPI, which flew off store shelves faster than a top coat could dry, were impressive (despite some initial skeptics touting the line that a guy can't sell girls' nail polish), the real sign of his beauty power is the recent launch of his first women's fragrance, Someday.</p><p>According to Terry Lundgren, president and CEO of Macy's, Someday has "become the biggest celebrity fragrance launch on record." Just how big? The <em>New York Daily News</em> reports that it netted more than $3 million in retail sales at Macy's in just three weeks.</p><p>The overwhelming success of Someday is even more significant given that it's a girls' fragrance created and promoted by a guy, a point that Bieber's manager Scooter Braun was quick to recognize when Hollywood Life chatted with him. "We were blown away. It's incredible. This is just the beginning," enthused Braun. "We are beyond pleased, and we hope that more people enjoy the fragrance. When we started the process, people thought we were nuts."</p><p>But Bieber knows the secret: "Let's be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them close to my world," he revealed.</p><p><img width="145" height="227" alt="File:Justin Bieber 2.png" src="http://upload.wikimedia.org/wikipedia/commons/thumb/6/68/Justin_Bieber_2.png/387px-Justin_Bieber_2.png"/>Despite Someday's success among fans with Bieber Fever, it has still faced its fair share of critics. High-flying fashionistas and industry pros cried foul with accusations of plagiarism: Justin Bieber's flower-topped perfume bottle resembles that of Marc Jacobs' Lola, also launched recently and also targeted to a younger, trendsetting demographic. Similar packaging or not, the girl who buys Someday is buying Justin Bieber and nothing more.</p><p>Obviously, the chart-topping Bieber isn't a one note wonder in music, and it seems like he won't be in the fragrance industry, either. Braun said that a second women's perfume release is absolutely an option.</p><p>Last Updated: Tuesday, July 19, 2011 </p> <!-- Comments --> <section class="articleMore"><header><h2>More Beauty News</h2></header> <footer> </footer></section><section class="articleBot"> <div class="column2"> <!-- Ask a Q landing--> <div id="ask_a_questionV2"> <section class="askContainerLand"><div class="inner"> <header><h2>Ask A Question. Get Expert Answers.</h2> </header><div class="col1"> <h4>Featured Questions in Justin Bieber Scores Biggest Celebrity Fragrance Launch With Someday</h4> </div> <p>See More Questions »</p> </div> </section></div> <!-- /Ask a Q landing--> </div> </section><!-- end maincontent --> </div>