Best Buy Mobile, the mobile specialty retail unit of Best Buy Co., announced it has partnered with the Grammy Foundation to surprise a group of Seminole High School summer band camp students with a special appearance from Island Def Jam Records pop/R&B singer Justin Bieber.
In celebration of Best Buy Mobile's milestone 100th store opening at nearby Seminole Towne Center Mall, Bieber surprised students when he appeared during an assembly in Sanford, Florida. Bieber's appearance included a special presentation of a $5,000 donation on behalf of Best Buy and the Grammy Foundation to Seminole High School in support of the school's music program.
The program expands on the Grammy Foundation's support of music education by leveraging Best Buy's philanthropic @15 platform and Best Buy Mobile resources. Through these efforts, the Best Buy Children's Foundation has pledged nearly $1 million in funds and in-kind services to at-risk music education programs in schools across the country.
"The students had no idea I was coming and it was fun to completely surprise them," said Justin Bieber. "I was excited about this opportunity to team up with Best Buy and the Grammy Foundation to raise awareness around the cause of funding music education programs in schools. I talked to students about pursuing their passion in music and encouraging them to keep doing what they're doing."
Bieber talked to the kids about the role music played in his life. The assembly also featured appearances by Best Buy Mobile President Shawn Score and Senior Executive Director of The Recording Academy, Florida Chapter, Neil Crilly on behalf of the Grammy Foundation. The $5,000 donation to Seminole High School will help fund its music education program.
The performance is a part of a week-long celebration for Best Buy Mobile in the Orlando area. Best Buy presented a $2,000 donation to a local charity in the Sanford area at the 100th store opening on August 4.
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